Kit Logan Photography watermarks: Old (top), New (bottom).
I’ve just changed my watermark. What do you think? Okay you may be in the camp that hates watermarks being placed on photos, but the reality is that for a professional photographer they are a necessity, at least for any images we display via the internet. Images ARE our living, it is what people buy, in the same way an author writes a book or an artist any piece of art. When you buy a book it has the author’s name on it, or a piece of art has the author’s signature somewhere. Unfortunately, the internet makes it very easy to share images and with that comes the fact that there are individuals out there who claim other people’s images and state them as being their own work (there are several photographers on [b] School(1) who this happened to, myself included (see my previous post).
In some cases images are copied with deliberate attempt to mislead, the person who copied the images (there are cases where this is a another photographer / wedding photographer – see this post by Smetona Photo) either is not capable of taking the same quality image so takes the image to display as his/her own work or is a newbie not realising that this type of behaviour is unacceptable. However, in the majority of cases where people copy images, they are either just ignorant of the need to state the ownership of any images they copy or just too lazy to do so. This is where watermarking comes in.
- A watermark states quite clearly who the image belongs to.
- It makes it harder for somebody to come along and claim the image as theirs. As they would either have to crop the image (which is often totally detrimental to the actual image) or try and edit out the watermark.
- Having an embedded watermark, means that if the image is copied, even if the person forgets to state who it by (which they should still do so by the way), the information is there in the image. For the professional photographer this is vital as it means that if their image is shared, others who then see the ‘shared’ image and like it will then be able to attribute it to the original photographer and may become potential customers. If you don’t know who a photo is by, would you bother to try and find out?
So why the change in my watermark? I used to use just a line of text stating copyright ownership, that was until I started Kit Logan Photography and the need to have a recognisable brand and logo. I use Fundy’s ImageBrander that has the option of placing a coloured bar through an image or underneath it. I used to like it, but after a while felt that the coloured bar was too obtrusive. So after a lot of playing around with various options and ideas I’ve come up with current version.
Adding a logo in photoshop as a layer is not hard, it’s just time consuming particularly if you want to work through a number of images – say after a wedding. One option, the one I use is Image Brander by Fundy SOS which automates the whole process. There are other automated methods out there – e.g. ACDSee Pro which I find fantastic for organising photos and for carrying out quick batch editing offers an automated logo placement, but it is a little erratic in it’s logo placement (mainly when it comes to changing between landscape and portrait) and not as full featured as the Fundy version.
I don’t put this branding on printed images, but like a good artist you will find a subtle signature somewhere in the corner :-) After all when you read a book or find one in a library or book store, how do you know who it is by?
1 – [b] School is a brilliant site for professional photographers to share experiences, test out ideas, opinions and a wealth of advice on running a photography business